15 seconds of content marketing genius from Alaska

Posted on November 1, 2013

You've heard me say it before, "Brands need to become better storytellers". Well, I finally found a brand that gets it. Watch this enjoyable 15 second instagram video below, then scroll down and I'll tell you why this works. The genius behind the content's name is Kriss. Her screen name is Akmamma, and she blogs about cooking, book reviews and zombies at CabinGoddess.com. Not someone you would readily expect to produce a really ...

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You want to master content marketing? Be a talent scout!

Posted on October 14, 2013

Content marketing consists of 5 stages: Strategy Content Development Optimization Distribution Measurement I can do each step fairly well, but not nearly as well as a team of people who specialize in each area. If you're a company looking to improve their content marketing, you'll need to be a talent scout. Let me show you exactly how this works... Steampunk Steampunk is kind of, "Classic Victorian fashion meets futuristic ...

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Storytelling for SEO

Posted on June 18, 2013

What makes this photo special? The resolution is low, the background is unpleasing, there is nothing special about this guy... Yet, it's a powerful photo. It's more than a man sitting on debris looking at a photo isn't it? There is a story of pain and grief that's easily told through the photograph. Storytelling is what makes an content great. Whether a photo, movie or blog post, great storytelling is the difference. Content Creation ...

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How to Force an Article to go Viral

Posted on April 17, 2013

Your natural tendency when visiting a site is to find what you're looking for then move on.  What do I need to do to get you to take a moment and share this post with your following? Violate Your Schema: Sounds dirty. It's not. When I say, "Violate your schema" what I really mean is, "Make you rethink what you thought to be true". A schema is an outline or model of things. It's short for schematic, which is a blue print of something. ...

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How Hotels Like @sheratonhotels Disrespect Bloggers

Posted on December 6, 2012

I just logged in, err... I mean, "arrived at" the Sheraton Hotel in Boston. I was greeted by a friendly front desk receptionist who checked me into my room. As she was processing my information she asked if I had a computer with me. "In fact, I do" I told her. She went on to explain how the Sheraton Hotel has free wifi in the lobby. "That's great" I said, "but I don't sleep in the lobby. What about in my room?" She responded with, "Wifi ...

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A Blueprint for Monetizing Influence

Posted on October 2, 2012

Lately I've been enamored with the idea of lifestyle design. For those who may be unfamiliar, lifestyle design is simply the idea of choosing what your ideal lifestyle would be, then going out and creating it. For example, I'm not much of a traveler, but I believe most people would like to spend a year traveling around the world. Sadly, most people can't do that, because of jobs, debt, kids, commitments, etc. They lack the freedom to live like ...

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The Lie of Monetizing Content

Posted on September 6, 2012

Today, SEO experts are in high demand because they’ve taken their knowledge (the resources), and they’ve found a way to sell that to companies (the market), which has created a constant flow of economic activity (the industry). But 15 years ago nobody knew what SEO was. Some people are just gifted in business. They have an innate understanding of how people and the market work, and their career just can’t help but advance. In other ...

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I am leaving Twitter… and I am taking YOU with me

Posted on August 30, 2012

In 2007 I announced to the world that I was leaving MySpace, moving my online presence over to Facebook, a new, clean, ad-free social network. Goodbye, MySpace! In 2010 I announced to the world that I was leaving Facebook, moving my online presence over to Twitter, a new, clean, ad-free social network. Goodbye, Facebook. Today I’m announcing to the world that I am leaving Twitter, moving my online presence over to App.net, a new, clean ...

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Leaving Twitter

Twitter – How they are simplifying tweets by erasing third-party info

Posted on August 28, 2012

Twitter wants you to come home to the Mothership.  In fact, they are making it much more convenient for you by removing any mention of third-party apps out of tweets. TNW broke the story yesterday, pointing out that Twitter took third party attributions off of their mobile app last month.  Embarrassingly, I had no idea after deleting the Twitter app for iOS from my phone (I discovered it doesn't seem to recognize the "notifications = off" ...

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2 Steps to Building Your Startup With Social Media

Posted on July 15, 2012

Building Blocks of a Startup You have an awesome idea, you may have even produced a prototype or have a beta ready to go. Your focus is on funding, the money that will fulfil your passion. Your skills likely lie in your speciality, the reason for building your startup to where it is. But until that funding comes through… How do you get noticed? How do you get your product to market? How do you create awareness around your passion? The ...

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