You want to master content marketing? Be a talent scout!

Posted on October 14, 2013

Content marketing consists of 5 stages: Strategy Content Development Optimization Distribution Measurement I can do each step fairly well, but not nearly as well as a team of people who specialize in each area. If you're a company looking to improve their content marketing, you'll need to be a talent scout. Let me show you exactly how this works... Steampunk Steampunk is kind of, "Classic Victorian fashion meets futuristic ...

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7 Tips for Conference Speakers

Posted on August 2, 2013

A few weeks ago I spoke at the Food & Wine Conference in Orlando. I spoke with Nicole Cook about SEO for bloggers, and based on the conference surveys we had one of the top sessions of the event. Here I'll share some tips for giving a great conference presentation. You are there to share wisdom People don't care about data, strategies or tactics unless there is wisdom behind it. Wisdom is the application of knowledge. It's the ...

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Storytelling for SEO

Posted on June 18, 2013

What makes this photo special? The resolution is low, the background is unpleasing, there is nothing special about this guy... Yet, it's a powerful photo. It's more than a man sitting on debris looking at a photo isn't it? There is a story of pain and grief that's easily told through the photograph. Storytelling is what makes an content great. Whether a photo, movie or blog post, great storytelling is the difference. Content Creation ...

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Why Structured Data Should be in Your 2013 SEO Strategy

Posted on January 30, 2013

[box type="info"] This is a guest post by Amado Candelario, reblogged from via Triberr[/box] Our guest poster Amado Candelario is the SEO Manager for, living on the line that separates web development and user experience. He uses data analysis to drive SEO initiatives that maintain and increase organic search traffic to both Apartment...

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The Lie of Monetizing Content

Posted on September 6, 2012

Today, SEO experts are in high demand because they’ve taken their knowledge (the resources), and they’ve found a way to sell that to companies (the market), which has created a constant flow of economic activity (the industry). But 15 years ago nobody knew what SEO was. Some people are just gifted in business. They have an innate understanding of how people and the market work, and their career just can’t help but advance. In other ...

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If You Think Google+ Is A Failure… You Are A Fool!

Posted on March 4, 2012

I was talking to a colleague the other day, and she mentioned that a social media company was advising our shared client not to bother with Google+, "Because it doesn't look like it's going to take off." I responded with, "They are a fool, and they don't get it". What don't they get, you ask? Here is a secret... Google doesn't care of Google+ dethrones Facebook. That's not why they built it. They built it because they want to apply the, ...

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Patent Watch – Personalized Search by Google

Posted on February 8, 2012

Part of our internal training here at Catalyst Search Marketing is a monthly webinar I host called, "Patent Watch". Last month we looked a Google patent called  "Social Search", and yesterday we dug into another Google patent about, "Personalized Search". Patent Details: Filed: March 9th, 2010 Pub. Date: July 1st, 2010 Pub. No: US 2010/0169297 A1 Assignee: Google Inc. Link to patent: here  Overview: Search engines are pretty good at ...

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Business Justification for Mac’s in the Workplace

Posted on December 26, 2011

Every company I've ever worked for has issued PCs to their employees. I hate it. They are ugly, they break, they get viruses, they are slow, the operating system is terrible... PCs drive me nuts! I don't know how IBM sold their horrible line of ThinkPads to every major corporation in the world, but they did. And now, like a decedent from a sinful race, we are all forced to live in a PC based culture which is frankly poison to everyone and ...

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No Longer An SEO

Posted on December 26, 2011

There are two types of SEO's in the world... The first of the two types is a career SEO. A career SEO typically works in-house for a medium or large company/agency as a search specialist or manager. If in-house they are likely the only one that does SEO full time, or their time is split between SEO and SEM. If agency side they will likely be fully focused on a single discipline, but will have a dozen or so more accounts than they should. For ...

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SMOs Beware! SEOs Are Moving In!

Posted on November 23, 2011

Yesterday I held a very special webinar for our SEO group at Catalyst Search Marketing . The webinar was the first in a series entitled, “Patent Watch” where we dig deep into recently submitted patents from Google, Facebook and others. This particular patent was called, “Social Search Engine” and submitted by Google late last year. The patent talks about how Google is taking search beyond documents into the social space, therefore SEO ...

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