Part of our internal training here at Catalyst Search Marketing is a monthly webinar I host called, “Patent Watch”. Last month we looked a Google patent called ”Social Search“, and yesterday we dug into another Google patent about, “Personalized Search”. Patent Details: Filed: March 9th, 2010 Pub. Date: July 1st,...
Read MoreNicole Kidman starred in the 2004 movie, The Stepford Wives. It’s a comedy-thriller about a couple living in a town of “perfect” wives. Perfect as defined by the sterotype their husbands desired? Well that has lead me to wonder… What would the PERFECT SEO look like? Web Dev and Programming Please SEO’s must have a solid...
Read More1) Stop reading. You’re not a farmer (no pun intended). You chose an industry that is continually changing, and the moment you stop paying attention to SEO news, patents and forums is the moment you become irrelevant. 2) Stop testing. You’ve got your best practices and conference take aways, those are good enough, right? Wrong. Your company or...
Read MoreI’m sorry, but business owners are blind. They see Twitter as a way to reach an audience of consumers, but they completely miss the real value of Twitter for business – A/B testing. That’s right, I’m talking about using Twitter as a true business tool to improve your open rates and click through rates for every digital marketing...
Read MoreThe anatomy of a link in a visual tutorial style guide, but not only how to code a link, but how to optimize them for higher rankings. Dan Cristo explains why links are important for SEO, and shows you how to optimize them to boost your page’s rank.
Read MoreThe Meta Keyword tag is often misunderstood by webmasters. In the early years of SEO, search engines had to rely on meta tags and body copy to determine what a page is about. Today this is largely determined by the link graph. But for years, webmasters saw how easy it was to stuff keywords into the Meta Keywords tag and search engines couldn’t help...
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