15 seconds of content marketing genius from Alaska

Posted on November 1, 2013

You've heard me say it before, "Brands need to become better storytellers". Well, I finally found a brand that gets it. Watch this enjoyable 15 second instagram video below, then scroll down and I'll tell you why this works. The genius behind the content's name is Kriss. Her screen name is Akmamma, and she blogs about cooking, book reviews and zombies at CabinGoddess.com. Not someone you would readily expect to produce a really ...

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The Great Entrepreneurial Trap

Posted on July 30, 2013

Look to the Golden Arches Most of us can cook a better burger than McDonalds, but that doesn't matter. You're never going to put McDonalds out of business by cooking a better burger. That's because McDonalds isn't in the business of making burgers, it's in the restaurant business, which essentially means real estate and logistics. McDonalds owns the most valuable real estate in the world, and it's arguably the best in the world at moving ...

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Startups and Flying Machines

Posted on July 16, 2013

Starting a company is like building a flying machine… The dream of flying is yours, and more than that you believe you can build a machine capable of soaring among the birds.  Sure, your friends think you’re crazy, but that just makes you want it all the more. Readily you begin sketching your idea. It’s a simple concept, wings like an eagle attached to a human powered bike. You’re not an engineer, but who cares. Engineering ...

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Storytelling for SEO

Posted on June 18, 2013

What makes this photo special? The resolution is low, the background is unpleasing, there is nothing special about this guy... Yet, it's a powerful photo. It's more than a man sitting on debris looking at a photo isn't it? There is a story of pain and grief that's easily told through the photograph. Storytelling is what makes an content great. Whether a photo, movie or blog post, great storytelling is the difference. Content Creation ...

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How to find the perfect co-founder

Posted on June 5, 2013

Before you can start managing your small business, you need to get your project off the ground, which is easier said than done. Between obtaining capital and filing for permits, actually opening a new company is one of the more difficult undertakings you must handle in your career. What's more, if you're flying solo, it can be nearly impossible to successfully start a business. That's why many entrepreneurs look for co-founders. Having a ...

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Is your bad day a flight delay, or a crash and burn?

Posted on March 12, 2013

Today was a bad day. I woke up to several emails alerting to me that Triberr was down. This sometimes happens when the database backup times out, but it's usually resolved by the time I get up. Today was a little different in that the server was still offline. My morning routine is very tight, and I don't have minutes to spare, so I hopped in the shower and considered the best way to get the server online. I decided to give Rackspace a ...

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Want to increase employee engagement? Invest in Training and Development

Posted on January 27, 2013

[box type="info"] This post originally appeared at http://www.9inchmarketing.com. I thought it was some great advice, so I reblogged it from Triberr.[/box] This is a draft excerpt from the upcoming book, What’s Your Green Goldfish? Beyond Dollars: 15 Ways to Create Employee Loyalty and Reinforce Culture: Basics 1st inch - Onboarding 2nd inch - Food & Beverage,  Shelter / Space, Transparency / Openness 3rd inch - Wellnes...

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Drill Bits and Butterflies

Posted on January 22, 2013

I had yesterday off. I'm not sure why some companies consider Martin Luther King Jr. day a national holiday and others don't, but ours did, and I made good use of it. I woke up around 8 o'clock to a panic stricken doorbell slamming followed by obsessive pounding on the front door. Our over-zealous maintenance lady wanted to check our apartment's heating system. I left our super a voicemail last week about the heat not turning on consist...

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Top 5 Business Books I’ll ReRead in 2013

Posted on January 9, 2013

Just about everyone I know has a startup these days. If you fall into that group, here is a list of books that I highly recommend. I’ve read them all at least once myself, and I enjoyed them so much I’ll reread each of them again this year. (NOTE: A few links are REVERSE AFFILIATE links, meaning I pass the commissions to you if you buy something. More details given near those links.) Shark Tales – Barbara Corcoran I’ve long been ...

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How Hotels Like @sheratonhotels Disrespect Bloggers

Posted on December 6, 2012

I just logged in, err... I mean, "arrived at" the Sheraton Hotel in Boston. I was greeted by a friendly front desk receptionist who checked me into my room. As she was processing my information she asked if I had a computer with me. "In fact, I do" I told her. She went on to explain how the Sheraton Hotel has free wifi in the lobby. "That's great" I said, "but I don't sleep in the lobby. What about in my room?" She responded with, "Wifi ...

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