What makes this photo special?
The resolution is low, the background is unpleasing, there is nothing special about this guy… Yet, it’s a powerful photo. It’s more than a man sitting on debris looking at a photo isn’t it? There is a story of pain and grief that’s easily told through the photograph.
Storytelling is what makes an content great. Whether a photo, movie or blog post, great storytelling is the difference.
Content Creation Bandwagon
The buzzword within marketing these days is, “content creation”.
“You need content for SEO. You need content for Social. You need content for your web site. “, they say.
The truth is you don’t need content. You need a good content. There are lots of sites out there with TONS of content, but their SEO and Social media endeavors are fruitless, because they haven’t figured out how to tell a good story.
How to Tell a Story
You need at least three things
- A setting
- Signature elements that are unique and defining
- Conflict – emotion, drama, struggle, tension, etc
With those elements you can tell a story through any medium.
Content marketing has 5 steps
- Content development
- Content optimization
- Content distribution
- Reporting and analysis
Don’t just create content, create great content with a great story. If you can do that you won’t have to worry about getting people to link to or share you stuff. It’ll happen naturally, and honestly, that’s what real SEO and SMO is all about.