Moving to VA

Posted on May 21, 2014

Yes, friends. The time has come for my wife and I to move on up out of New Jersey. We found a cute little house in Central Virginia that we're in the process of closing on. If all goes well we'll be moved in mid-late June. As far as I can tell it's a French Country style house on 17 acres. Has a pool, guest house and chicken coop. We're making the move for a few reasons... First off, New Jersey is just too expensive. House prices are ...

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You've heard me say it before, "Brands need to become better storytellers". Well, I finally found a brand that gets it. Watch this enjoyable 15 second instagram video below, then scroll down and I'll tell you why this works. The genius behind the content's name is Kriss. Her screen name is Akmamma, and she blogs about cooking, book reviews and zombies at CabinGoddess.com. Not someone you would readily expect to produce a really ...

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Content marketing consists of 5 stages: Strategy Content Development Optimization Distribution Measurement I can do each step fairly well, but not nearly as well as a team of people who specialize in each area. If you're a company looking to improve their content marketing, you'll need to be a talent scout. Let me show you exactly how this works... Steampunk Steampunk is kind of, "Classic Victorian fashion meets futuristic ...

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Part of managing a large network of bloggers over at Triberr is keeping out the multi-level marketers. We keep a list of "questionable" money making schemes, and one of the most popular right now is the Empower Network. Like any get rich quick scheme, they sell a dream of easy wealth and prosperity. Truth be told, 99% of members make less than $200 a month. At least that's what is self reported by the Empower Network disclaimer page: ...

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Today Triberr rolls out Influencer Marketing campaigns, and with that begins a blogger revolution. To kick things off, Triberr has 3 active campaigns where over 100 Influencers can take part this month. While that may sound like a lot of spots, we're already seeing hundreds of applications in the first few hours. Here are some tips to help get selected. 1) Optimize your Profile   The first thing a campaign manager is ...

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A few weeks ago I spoke at the Food & Wine Conference in Orlando. I spoke with Nicole Cook about SEO for bloggers, and based on the conference surveys we had one of the top sessions of the event. Here I'll share some tips for giving a great conference presentation. You are there to share wisdom People don't care about data, strategies or tactics unless there is wisdom behind it. Wisdom is the application of knowledge. It's the ...

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The Great Entrepreneurial Trap

Posted on July 30, 2013

Look to the Golden Arches Most of us can cook a better burger than McDonalds, but that doesn't matter. You're never going to put McDonalds out of business by cooking a better burger. That's because McDonalds isn't in the business of making burgers, it's in the restaurant business, which essentially means real estate and logistics. McDonalds owns the most valuable real estate in the world, and it's arguably the best in the world at moving ...

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Startups and Flying Machines

Posted on July 16, 2013

Starting a company is like building a flying machine… The dream of flying is yours, and more than that you believe you can build a machine capable of soaring among the birds.  Sure, your friends think you’re crazy, but that just makes you want it all the more. Readily you begin sketching your idea. It’s a simple concept, wings like an eagle attached to a human powered bike. You’re not an engineer, but who cares. Engineering ...

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Storytelling for SEO

Posted on June 18, 2013

What makes this photo special? The resolution is low, the background is unpleasing, there is nothing special about this guy... Yet, it's a powerful photo. It's more than a man sitting on debris looking at a photo isn't it? There is a story of pain and grief that's easily told through the photograph. Storytelling is what makes an content great. Whether a photo, movie or blog post, great storytelling is the difference. Content Creation ...

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Before you can start managing your small business, you need to get your project off the ground, which is easier said than done. Between obtaining capital and filing for permits, actually opening a new company is one of the more difficult undertakings you must handle in your career. What's more, if you're flying solo, it can be nearly impossible to successfully start a business. That's why many entrepreneurs look for co-founders. Having a ...

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